Search engine optimization has come a long way since its birth in 1991 to the introduction of search engines during the later years of the decade. One of the key elements of Digital Marketing, this technique holds a pivotal position in the marketing strategy of any business. It is definitely not everybody’s cup of tea to list their business amongst various searches or become a most sought-after consultant for this technique. A surprising aspect is an expenditure on it that makes it a value bet. They definitely need to dig deep to find out the reason behind its popularity.
A Lesson Learn Well
Well, a person is not revising a Moral Science story but what follows next justifies what a person want to convey.
But for that let they go back to 2003 where the story was crafted. A Russian website was penalized by a popular search engine for using the user-generated spam. It ended up in a huge loss of organic
Traffic to the website. But the real challenge was the inability to deal with a penalty. It was then only when optimization technique came as a game changer. The spammers became upset as they could not register themselves and the repeat offenders were blacklisted by IP addresses. Moreover setting posting limitations and forum monitoring too had an instrumental role to recover from a penalty. The various measures are taken thus helped regain reputation and finally, the penalty was withdrawn. Similar stories could be found on the internet where SEO techniques came to rescue the sinking ship.
What Future Does Search Engine Optimization Hold?
If someone talks about the future in the context of technology it is an artificial intelligence that steals the show. Then how can search engines be unaware of it? Manual intervention is thing of past and automation is the new future. A recent survey says that user experience is going to play an important role in search. A well-known fact that of technical elements associated, Search engine optimization is an art form by the soul. Therefore, how a user interacts with the web is too important to miss. AI will help to produce better content for search engines by using natural language processing techniques. The internet is flooded with many tools with one such being named as CLEAR SCOPE. It analyses the top 30 results on Google to provide actionable analytics. The AI along with search engines can have better attribution analyses in determining the content that leads to closed customers.
An Expenditure Well Deserved
The modern world is spending heavily on optimization through search engines. What makes them do so is not at all a secret now. The above-mentioned technique has a significant role in listing the business among various search engines. It helps business owners to create fast and robust websites thus increasing traffic and bringing in more customers. In the end, the corporates, small or big reap huge profits. It justifies the reason to become a priority in order to register gains and optimization has a key role to play. Heavy spending thus gets justified!!
The story of SEO comes to an end but only in this article. It has come a long way so they can say that the revolution has begun and as they can see the results pouring in, technology is going to ease their situation.