According to content manager Jake McKenzie, “Every small business should be on Facebook that helps to legitimize and grow your business around the world.” He further added that “A business without a Facebook page seem outdated or untrustworthy at worst.”
From its powerful advertisement, Facebook has many other effective tools small businesses should use. With so many ways to use the power of social media it can be difficult to know how to effectively promote your business on Facebook and where to start. Learn more about the business and economy on abraj. It is the site that guides you how to take suitable steps for the establishment of your business.
Here, we will discuss few easy steps to promote your small business on Facebook.
- Create an eye-catchy business page.
If you’re dealing in multiple business, it is advisable to create a separate page for each. Remember, the use of your personal Facebook profile gives impression of unprofessionalism.
A page should be like a regular profile, specifically for brands and business–users must “like” your page to see its posts. There are lots of options to customize it. You can use those options to make your page prominent in front of targeted audience. Add as much information about the date of establishment of your business, including your business address, website link, contact information, business hours, products, etc.
Also, add relevant profile and cover photos that must reflect your business nature.
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2. Stay active and post regularly.
Setting up a business page isn’t just enough and to promote your business, it is important to post regularly. According to Fundera social media manager, Katie Campbell, “Post as frequently as you can, and once per day.” “Your audience want to feel like they know your business.”
While it’s not just important to post regularly, but the content should be quality otherwise it will create a negative impact of your business. Campbell suggests posts about your products or services and photos about your employees show your dedication to quality and transparency.
If you don’t know about posting, then you can check “facebook poll features” to learn that what people want to see. You can see valuable information with each post like how many people check your post.